As someone who does SEO for a living, I know full well about the plethora of tools that are out there to “help” me improve my work, but at the same time I know how to analyze the value of these tools and know if they are worth checking out. Just today I gave Keywords Everywhere a shot and in this review, I’d like to give you my take on this free program and whether or not someone who does online marketing needs it or not.
Here’s my quick report on this tool:
Name: Keywords Everywhere (KE).
Overall Rating: 7 out of 10 stars. This tool is fantastic and highly recommended, even more so than most of the “paid” garbage tools out there which try to do the same things. Yet at the same time, I find more reason to keep using the same tool I have been for keyword research, for years, that being Jaaxy and I’ll explain why…
What is Keywords Everywhere and how does it work?
This is a free program one can install on their browser (Google or Firefox). In doing so, you can then “scrap” keyword data of any website you are on instantly and analyze the competition of each KW found on the page as well as other important info to make an informed marketing decision such as seeing if the KW found is worth chasing for SEO or paid search purposes.
In addition, this tool also works really well when you do searches on Google in that it provides data instantly on the query you enter, as well as data on the related keywords at the bottom of the Google results page. And honestly, this is the biggest reason I would recommend getting this tool (I’ll explain below as to why).
Overall, this tool is quite remarkable and given that I’ve seen and tried many similar ones, I’d say this one is in the top 3, even beating out paid tools I’ve tried, and many of those were garbage as I said.
There’s 2 problems I see in most KW tools:
1) There’s too much info (lots of useless info at that).
I’ve tried free and paid tools over the years. many of them simply try to give you a whole “Accounting” of a keyword you’re interested in looking at and they give you a lot of useless info that simply won’t help you in anyway.
This is one of the reasons I actually don’t like using big name tools like SEMRush or Market Samurai. Both of these things inflate the info they provide and in reality, you’re unlikely to make use of all the info they give.
Add on top of that the fact that many tools charge big prices for info you’ll never use and you basically have more obstacles in your way to find good keywords than not.
2) Inaccurate data.
Many tools out there simply copy keyword info they get from places like the Google planner and don’t really help you understand or brainstorm new ideas very well. Why buy or get these other tools when I can just get the same info from Google’s own KW tool?
Thankfully, Keywords Everywhere doesn’t have these 2 problems:
For the first problem I mentioned in there being too much info, KE is great in this regard and provides simple data very fast so I can quickly make a decision on which keywords are worth looking into more and which ones are not.
In short, I can get a lot of more actual research done faster with KE than with most other tools I’ve seen so far (with the exception of Jaaxy).
In terms of the second problem on inaccurate data, this is a field where Keywords Everywhere is good, but not great and this is because I matched a lot of data I found on it with data from my #1 recommended tool, Jaaxy and in many cases, the numbers were close, but what KE does is shows you an estimate, while Jaaxy gets closer to the actual number.
2 examples of how to use KE effectively:
The first main function of this tool is scrapping data of a page you’re on as I mentioned above. Let’s examine how this works by taking one of my personal pages and running it through the KE system.
The following page we’re using is a review I did yesterday on a product:
Let’s see what KE says about it:
Let me save you the effort of figuring out what’s going on and summarize it:
Basically KE took many different words I was using and gave me individual keyword data on them. For example, in the above page, I was examining a drop shipping program called Oberlo.
What KE did was it gave me the data on terms like:
Oberlo, drop shipping (No need to count the other terms and I’ll explain why in a moment) and how many people look it up as well as other basic data.
There were a plethora of other terms it was giving me on the page too, but they were individual words and things that had no use to me. I was only looking at the important, actual keywords that needed to be looked at and KE did provide me with info on them.
The 2nd use of KE (the more important one for research):
In my personal opinion, the second main function of KE is the truly important one because it pulls data from queries you do on search engines. To me personally, this function has more merit for actual keyword research purposes because:
A) You see data on the actual keyword you were interested in looking up, instantly.
B) In the related searches at the bottom of the page, you also get data on those terms as well, which gives you more ideas instantly.
C) To the right of your search, you also get a list of related terms to look at, and all of them have keyword data attached to them too.
In my opinion, this 100% beats going on individual sites and looking up their data. As far as I’m concerned, I can do that myself by going to any site, looking at the title of one of their pages or blog posts and then cross referencing the keyword I see there on a KW research tool.